Press Release | 11/2019

Project Hope Alliance pilots new holiday gift giving program to empower families with dignity, joy, and HOPE for the holidays.

Costa Mesa, Calif. (November 01, 2019) This holiday season, Project Hope Alliance (PHA) debuts a new spin on their annual “Hope for the Holidays” gift-giving program. Moving away from the traditional “adopt-a-family” model, PHA will ask their supporters to help stock their “Santa’s Workshop” shelves. Their onsite pantry, located on 1954 Placentia Ave. Suite 107, Costa Mesa, CA 92627, will be transformed into a holiday boutique filled with toys and gifts for PHA parents to shop for their children. Giving parents the opportunity to provide a holiday season with dignity.

With the help of PHA’s staff and volunteers, better known as “Team Kid”, PHA’s on-site basic needs pantry will be transformed into Santa’s Workshop. While still providing the youth in their programs holiday presents at no cost, this year PHA will also be empowering parents and guardians with the joy and pride of choosing the gifts for their children. 

Jennifer Friend, Project Hope Alliance CEO, shares, “I think that sometimes we can forget that our parents experiencing homelessness want to shop for and present holiday gifts to their children just as you and I do to ours.  Because of this, the holidays can be extra painful for our families. By creating an environment where our parents select, wrap and give the holiday gift to their child we are honoring them and that, in itself, is a gift.” 

Project Hope Alliance serves children from Kindergarten to age 24. For the kids in K- 6th grade, their parents or guardians will be able to shop at “Santa’s Workshop” for their gifts. For the older youth, PHA will be providing gift cards to stores of their choosing.

Community members looking to donate gifts will be able to help PHA stock the shelves of “Santa’s Workshop” by either purchasing gifts from PHA’s custom Amazon Charity List or donating funds directly benefiting the holiday program. $100 fulfills a wishlist for one child in the program. The campaign will run for the entire month of November, and end on Tuesday, December 3, 2019.

Santa’s Workshop will be open to PHA’s students and families on select dates and times throughout the month of December. 

To donate and for more information please visit:

Amazon Charity Wishlist:


 About Project Hope Alliance 

For nearly 30 years, Project Hope Alliance has been ending the cycle of homelessness, one child at a time. The organization supports kids and their families experiencing homelessness, meeting the individualized academic and psychosocial needs of these children. The organization ends homelessness today through academic empowerment programs uniquely tailored to the needs and strengths of children experiencing homelessness. For more information visit or follow Project Hope Alliance on Facebook, Twitter, and Instagram.




For more information, press only:

Jennifer Matsuda